will.i.am has become the new Director of Creative Innovation at computer giants Intel.
The Black Eyed Peas frontman has teamed up with the technology firm to work on a number of projects, which will see him “collaborate with Intel on many creative and technology endeavours across the compute continuum” on devices such as laptops, smart phones and tablets.
The ‘I Gotta Feeling’ hitmaker added: “Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity.
“Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”
Writing on his twitter page, he added: “Its official. I just became the Director of Creative Innovation for intel. every beat I make is made with intel. And now were partners. (sic)”
According to Deborah Conrad, the company’s head of marketing, will.i.am will help Intel merge entertainment and technology.
She said: “It’s imperative that Intel and our innovations are kept in front of the global youth culture that embraces new devices and new forms of communication and entertainment.”